Sunshine Coast Tourism’s mission is to build a strong tourism economy on the Sunshine Coast consistent with the values of residents. Sunshine Coast Tourism will:

  • Promote the Sunshine Coast to leisure and business travelers as a year-round destination in targeted markets through a strategic, research-based marketing strategy
  • Facilitate the continuing evolution of the destination
  • Increase awareness of the value, contribution, and importance of tourism among the government, population, and businesses on the Sunshine Coast

Sunshine Coast Tourism is a non-profit organization with more than 275 members encompassing all facets of businesses within the tourism industry spanning the entire Sunshine Coast.


To join or for more information please contact Sunshine Coast Tourism.